MaxStrength Fitness
A Smarter, Stronger Fitness Investment
MaxStrength Fitness is a premium personal training brand delivering results in just 20 minutes, twice a week. Designed for the underserved 45+ affluent demographic, MaxStrength offers a proven, streamlined business model with strong margins, low headcount, and high retention.
Why Clients Choose MaxStrength
-Time-efficient training: Just 2x/week for 20 minutes
-No sweat, no mirrors, no intimidation
-Science-backed results in a clean, calm, and private setting
-High-end service for clients who demand quality
Why Franchisees Love It
-$873K avg. gross revenue, 27.5% net margin
-Premium Priced Service = Fast Profit
-Lean team: 1 GM/Trainer + 1 Admin to start
-No fitness background required – we train you
-Proven since 2007, pandemic- and recession-resilient
Ideal Candidate
-Business-minded entrepreneur or executive
-Interested in hands-on or executive ownership
-Passionate about health, wellness, and local impact
No fitness background necessary—we teach everything
Territory Availability
-Now awarding prime territories across the U.S.
No Industry Specific Knowledge Needed
Executive Model Ownership with recurring revenue
Quick rate of return-see profit in as little as 6 months
Loyal, affluent, and untapped demographic
Small footprint, minimal real estate restrictions, Class A/B
Passion to Help People
Experience with Sales Leadership
No Industry Experience Required
Leadership Skills
Business Acumen
Passion for health/wellness