Menchie's

Menchie’s is the largest self-serve frozen yogurt brand in the United States, with over 300 locations across 32 states. Founded in 2007, the brand has successfully navigated the category’s boom, consolidation, and COVID, emerging as one of the few scaled concepts still growing in a disciplined and responsible way. As competition has rationalized, Menchie’s has gained share in a healthier category with fewer competitors and strong multi-generational loyalty. As disclosed in the Financial Performance Representation, same store sales have increased for five consecutive years, reinforcing the brand’s durability and long-term relevance. A key differentiator is Menchie’s ability to stay culturally relevant. Through partnerships with leading studios like Disney and DreamWorks, the brand delivers themed in store experiences tied to major franchises such as Percy Jackson, Disney’s Frozen, Gabby’s Dollhouse, and Puss in Boots. These limited time activations, spanning branded cups, spoons, signage, and flavors, create excitement, drive traffic, and fuel repeat visits. Operationally, the model is simple and efficient. There is no kitchen or complex food preparation. The Product is pre-made and pre-mixed. Guests serve themselves and pay by the ounce, creating an engaging experience while reducing labor, eliminating portion control challenges, and streamlining operations. Menchie’s also earns trust with its better-for-you positioning. Products feature live and active cultures, clean ingredients, no artificial colors, and no high fructose corn syrup. With low fat, nonfat, no sugar added, vegan, and gluten free options, the brand meets modern preferences, making it easy for families to enjoy together and return often. With strong brand recognition, national scale, and a proven model, Menchie’s offers franchisees a battle tested business built for long term success. The 8-billion-dollar frozen dessert category continues to grow, with nearly 90 percent of US households participating, reinforcing its role as an affordable, everyday indulgence. Menchie’s is not just a category leader. It is the largest self-serve frozen yogurt franchise in the world, still growing with intention.