Orangetheory Fitness
Orangetheory Fitness logo

Orangetheory Fitness

Owning an Orangetheory franchise means joining one of the most recognized and fastest-growing fitness brands in the world. It’s not just a gym—it’s a proven business model built on science, technology, and community. As a franchisee, you benefit from a turnkey system that includes comprehensive training, marketing support, and ongoing guidance from industry experts, so you’re never starting from scratch. The membership-based structure creates predictable, recurring revenue while fostering strong customer loyalty. In a booming health and wellness market, Orangetheory stands out by delivering measurable results and an experience people genuinely love. Beyond financial opportunity, you’re building a space that changes lives—helping members achieve their goals while creating a vibrant, engaged community. It’s a chance to own a business with strong growth potential and a meaningful impact. Rated #1 "Best Gym" in USA Today Readers' Choice Awards
$764,577 - $1,104,920

Investment range

$ 802,145

*2024 Average gross sales:

44 %

Other revenue

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Science-Backed Training Model
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Data-Driven Experience
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Community & Accountability
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Scalable, Inclusive Programming
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Global Consistency
Orangetheory Fitness
8 %

Royalty

3 of Gross Revenue/monthly %

Brand fund

$ 1,000,000.00

Financial requirements

GET TO KNOW THE BRAND

Business basics & stats

Key Stats

Orangetheory Fitness

Founder

Ellen Latham

Home Office Location

6000 Broken Sound Pkwy, Suite 200, Boca Raton, FL 33487

Company Founded

2009

Began Franchising

2010

Industry

Boutique Fitness Studio Franchise

Industry Size

42.8 Billion

Veteran Discount

10%

Group Health Insurance

No

Company Units Open

15

Franchise Units Awarded All Time

1558

Franchise Units Awarded Last 12 Months

41

Franchise Units Open

1224

Number of franchisees

32

Ideal candidate profile

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Owner Operator Preferred
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Relationship Builder
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Passion to Help People
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Values Outstanding Customer Service
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Community Centric
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Passion for health/wellness
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