Rolling Suds

Brian Wendling Sr. started Rolling Suds in 1990 with one truck in Pennsylvania. No corporate backing. Just great work, repeat customers, and commercial contracts that kept coming back. Thirty years later, Aaron Harper looked at what the Wendlings had built and recognized what the franchise industry was missing: a coast-to-coast exterior cleaning authority built around strong branding, professional operators with real business acumen, and a heavy emphasis on commercial power washing. He partnered with the family to franchise Rolling Suds in 2022, and within just three years, the brand scaled to 356 territories across 37 states. In 2026, David Barr joined as Chairman and CEO. Former Chairman of the International Franchise Association, he's spent decades building and evaluating franchise systems. He chose this one. Now Brian Wendling Jr. runs the National Accounts sales team, Aaron leads franchise growth, and David steers the brand. The family that built it, the operator who scaled it, and the franchise veteran who validated it. That's who's behind Rolling Suds. Franchisees service both residential and commercial accounts, with commercial jobs averaging 9x the ticket size of residential ($4,665 vs. $522). The system is designed to help franchisees build recurring commercial contracts while residential work drives neighborhood density and referrals. What sets Rolling Suds apart is its dedicated National Accounts program. Rolling Suds is one of the only power washing franchises with a corporate sales team closing enterprise-level contracts and distributing work directly to franchisees. National accounts include property management groups, healthcare facilities, and multi-location portfolios. The corporate team sells it. The franchisee services it.