Softroc
Softroc logo

Softroc

Softroc® – Where safety meets style, and luxury meets longevity. Softroc is a premier provider of poured-in-place rubber surfacing solutions designed for both residential and commercial spaces. With over 30 years of expertise, Softroc combines advanced polymer resins with rubber granules to create durable, slip-resistant, and heat-resistant surfaces. Ideal for pool decks, patios, play areas, walkways, and more, Softroc offers a customizable range of colors, designs and logos to suit any style. The product is professionally installed over new or existing surfaces, ensuring minimal maintenance and maximum longevity. Softroc stands out for its superior durability, safety features, and eco-friendly materials, making it the go-to solution for homeowners and businesses seeking high-quality, low-maintenance surfaces. Whether for personal or commercial use, Softroc transforms spaces into functional, stylish, and inviting areas where people can live, work, and play. Founded in 2021, Softroc has more than 30 years of industry experience, giving us expertise and knowledge to meet the increasing market demands. Softroc is led by a passionate executive team with decades of industry specific experience in growing franchise systems and helping entrepreneurs live their dreams of owning a successful business. Softroc is also the sister company of the fastest growing restoration company in the nation, Restoration 1.
$85,702 - $170,547

Investment range

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Connected Franchise Support for Sales, Marketing, Training
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Specialty Surface Transformation
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Multiple Revenue Pathways
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High-Impact Average Tickets
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Residential + Commerical Demand
Softroc
5.5

Royalty

Collected Gross Revenue

Brand fund

$ 100,000

Financial requirements

GET TO KNOW THE BRAND

Business basics & stats

Key Stats

Softroc

Founder

Gary Finley

Home Office Location

Waco, TX

Company Founded

2021

Began Franchising

2021

Industry

Softroc® is a premier provider of poured-in-place rubber safety surfacing solutions in the United States.

Industry Size

$1.1 billion

Veteran Discount

-$9,000 in franchise fees

Group Health Insurance

No

Company Units Open

0

Franchise Units Awarded All Time

34

Franchise Units Awarded Last 12 Months

17

Franchise Units Open

25

Number of franchisees

20

Ideal candidate profile

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Desire to scale / multi-unit ownership
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Owner Operator Preferred
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No Industry Experience Required
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Values Outstanding Customer Service
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Leadership Skills
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