Waterloo Turf
Waterloo Turf logo

Waterloo Turf

Get Your Saturdays Back with Waterloo Turf! Waterloo Turf is an artificial turf installation and maintenance franchise. At Waterloo Turf, we create beautiful, functional outdoor spaces that bring families and friends together while giving our customers their Saturday’s back. As the premier artificial turf company in the USA, we deliver exceptional quality, unmatched service, and transformative experiences. Waterloo Turf isn’t just about artificial turf—it’s about reclaiming time, enhancing lifestyles, and living every day like it’s Saturday.
$106,300 - $151,500

Investment range

$ 2,062,426.66

*2024 Average gross sales:

Austin: 15.64, San Antonio: 15.84 %

Other revenue

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Vibrant Lifestyle Brand
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Low Upfront Investment and Overhead
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Experienced Leadership Team in Turf and Franchising
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Legislative Tailwinds due to Water Conservation Policies
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Both High-Ticket Project Based Revenue and Recurring Income
Waterloo Turf
4-6 %

Royalty

2 Brand Fund %

Brand fund

$ 100,000

Financial requirements

GET TO KNOW THE BRAND

Business basics & stats

Key Stats

Waterloo Turf

Founder

Lance Ingram and Tim Lovett

Home Office Location

Austin, TX

Company Founded

2021

Began Franchising

2024

Industry

Artificial Turf

Industry Size

$76.6B

Veteran Discount

10%

Group Health Insurance

No

Company Units Open

5

Franchise Units Awarded All Time

82

Franchise Units Awarded Last 12 Months

45

Franchise Units Open

39

Number of franchisees

25

Ideal candidate profile

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Desire to scale / multi-unit ownership
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Owner Operator Preferred
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Relationship Builder
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Values Outstanding Customer Service
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Ability to recruit and scale a team
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Sales or Management Experience
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