Momentum Brands

At Momentum Brands, we act as a fractional CMO for franchise brands, giving founders and CEOs access to a powerhouse team without the overhead of a full-time executive hire. With Brooke Budke, who has led more than 500 grand openings across 23+ brands, and Halle O’Neill, a strategist known for turning consumer trends into growth systems, you gain both human capital and decades of proven franchise marketing expertise. Through our fractional agreements, we guide leaders in four critical areas: consumer marketing, franchise development marketing, grand opening strategy, and local store marketing. We deliver the intelligence of being the executive team behind the scenes, the playbooks and momentum needed to scale with confidence.